MasterChef's backer drops support for school breakfasts
The above link takes you to an article about Countown discontinuing a sponsorship of a food programme for low decile schools and the inference is that they are spending the money instead on the MasterChef reality tv programme. The further inference (the reason it's news) is because they are turning their backs on the poor, not just the poor but poor children.
This news piece just struck me as wrong.
Countdown is a business. It makes decisions based on what will best make money for the business. Okay coporate social responsibility is now almost indivisble from business best practice...but if Countdown wants to pull out of a food programme for the poor, so be it. Countdown is not a government agency, it is a business.
Whether this is a good look or not is not my point. Whether they should be dragged through the press about this decision is my point,..(however weakly put)
2 comments:
good to see you back on the story bus. always loved your writing.
You may have spotted your influence!
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